About Valorx

About the Role

Valorx Tech Stack (What You’ll Work With)

• Marketo Engage — Marketing automation, lead management, nurture programs
• Salesforce CRM — Core CRM, lead/opportunity management, campaign tracking
• Zapier — Cross-tool workflow automation and data routing
• Google Tag Manager (GTM) — Tag management and tracking
• Google Analytics (GA4) — Web analytics and attribution
• LinkedIn Insight Tag / Reb2b — B2B visitor identification and retargeting
• Webflow — Website
• Ahrefs — SEO monitoring and keyword research
• Microsoft Clarity — Behavioral analytics and heatmaps
• ZoomInfo / Clearbit — Data enrichment
• Demandbase — Account-based marketing
• Slack / Microsoft Teams — Internal collaboration

What You Own

1. End-to-end Marketo instance management (programs, campaigns, templates, tokens, scoring, nurture)
2. Marketing-to-Sales handoff infrastructure (lead routing, lifecycle stages, MQL/SQL definitions)
3. Salesforce CRM integration with Marketo (sync rules, field mapping, campaign member sync)
4. Zapier automations connecting the marketing stack (forms, enrichment, notifications, data routing)
5. Email deliverability, compliance, and sending infrastructure
6. Marketing data quality, deduplication, and hygiene
7. Reporting dashboards, attribution tracking, and funnel analytics
8. Documentation of all marketing technology processes and SOPs

Key Responsibilities

1. Build and manage smart campaigns (trigger and batch), smart lists, and program templates
2. Design and maintain lead scoring models aligned with sales feedback
3. Create and optimize engagement/nurture programs with stream transitions and cadence management
4. Build, test, and deploy email templates, landing pages, and forms
5. Manage tokens, snippets, and dynamic content for personalization at scale
6. Monitor campaign performance, deliverability, and database health
7. Own Marketo-Salesforce sync — troubleshoot sync errors, manage field mappings, and maintain data integrity

1. Maintain marketing-related Salesforce objects, fields, and campaign structures
2. Ensure clean lead/contact/account data flows between Marketo and Salesforce
3. Support lead routing rules, assignment logic, and lifecycle stage transitions
4. Build reports and dashboards for marketing attribution and pipeline contribution
5. Collaborate with Sales Ops on shared processes (lead handoff, recycling, disqualification)

1. Build and maintain Zapier automations for cross-tool workflows (form submissions, data enrichment, Slack notifications, CRM updates)
2. Evaluate, implement, and manage marketing tools (analytics, ABM, enrichment, webinar platforms)
3. Manage integrations between Marketo, Salesforce, webinar tools, and third-party platforms
4. Own Google Tag Manager, UTM taxonomy, and tracking infrastructure
5. Support marketing analytics — GA4, Microsoft Clarity, attribution models, and funnel reporting
6. Manage LinkedIn Insight Tag and Reb2b for B2B visitor identification and retargeting

1. Document all marketing technology processes, naming conventions, and SOPs
2. Maintain a clean, organized Marketo instance (folder structure, naming, archiving)
3. Ensure compliance with email regulations (CAN-SPAM, GDPR, CASL)
4. Conduct regular audits of the database, campaigns, and integrations
5. Train and support marketing team members on MarTech tools and best practices

Experience Filter

• You have 3–5+ years of hands-on experience with Marketo (not just “exposure” — you’ve built programs, scored leads, and debugged sync issues)
• You’ve worked inside Salesforce CRM as a power user — creating reports, understanding objects, and managing campaign members
• You’ve built automations in Zapier (or similar tools like Make/Tray.io) to connect marketing systems
• You understand the full B2B marketing funnel from anonymous visitor to closed-won opportunity
• You think in systems — how data flows, where it breaks, and how to prevent it
• You’re self-directed and can manage priorities without constant supervision
• You document what you build so others can understand and maintain it

• You’ve only used Marketo for basic email sends and don’t understand smart campaigns, scoring, or lifecycle
• You treat Salesforce as “someone else’s problem”
• You avoid data cleanup and think “good enough” is good enough
• You need step-by-step instructions for everything
• You’re not comfortable troubleshooting technical issues independently

Essential Technical Skills

• Marketo: Smart campaigns, lead scoring, engagement programs, forms, landing pages, tokens, dynamic content, deliverability management, Marketo-Salesforce sync
• Salesforce CRM: Reports/dashboards, campaign management, lead/contact/account objects, data management
• Zapier: Multi-step automations, conditional logic, error handling, cross-platform workflows
• Email Marketing: Deliverability best practices, A/B testing, segmentation, compliance (CAN-SPAM, GDPR)
• Analytics: GA4, GTM, UTM tracking, Microsoft Clarity, marketing attribution, funnel analysis
• Data Management: Deduplication, normalization, hygiene, governance

Tools & Technologies

Certifications (Preferred)

• Marketo Certified Expert (MCE) — strongly preferred
• Salesforce Administrator — preferred
• Any Zapier or integration platform certification — a plus

Behavioral Skills (Non-Negotiable)

• Ownership: You treat the marketing stack like your product — if something breaks at 6pm, you don’t wait until Monday
• Attention to detail: Naming conventions, data quality, and process adherence matter to you
• Proactiveness: You flag problems before they become fires and suggest improvements without being asked
• Clear communication: You can explain a technical issue to a non-technical stakeholder without making them feel lost
• Adaptability: You’re comfortable with shifting priorities in a fast-moving company

Reports to: Director, Marketing

Why Join Valorx